Chris Burch is the founder and President of Burch Creative Capital. With almost forty years of experience as an investor and entrepreneur, Burch has spearheaded the growth of various luxury and technology brands including Poppin, Jawbone, Voss Water and Faena Hotel +Universe. He formerly served as a board member of the Continuum Group and Guggenheim Capital.
Burch’s entrepreneurial success can be dated back to 1975 when he was still undertaking his undergraduate degree at Ithaca College. Together with his brother Bob, Burch invested $2000 in their Eagle’s Eye apparel business which grew to $165 million. The business was later sold to Swire Group.
After the sale, Chris Burch became one of the earliest entrepreneurs who invested in Internet Capital Group. Burch relied heavily on his ability to figure out the link between innovation and implementation. He continued to receive significant success, partly because of his instinctive understanding of the consumer behavior as well as his experience using direct-to-consumer channels and superior sourcing infrastructure.
In his recent article posted on engadget.com, Chris Burch (https://www.crunchbase.com/person/j-christopher-burch#/entity) outlines the changes that the technological and fashion industries have seen through the years.
A comparison of the past and the present
Back in the 70s, people were excited with the boom box because it allowed one to carry around his/her stations and tunes. It also had two cassette decks that allowed you to play music on one side and do your recording from the other cassette. Coming into the 80s, the use of the boom box was included in movie story lines, and this added to its popularity. Going into the 90s, you could get a more personalized music experience with the coming of the Walkman. A decade later, this personalized experience got even smaller with the invention of the iPod. It is clear that technology grows with the prominence of what is considered fashionable.
The Fusion between technology and fashion
The union between technology and fashion is currently happening. Fashion designers concentrate on creating what sells, and they use technology to see this possibility.
However, there is only one constant fact, that the two industries complement each other. Over time, technology becomes fashionable while fashion becomes technologically fashionable.