Creating a popular new innovation takes patience and guts. For one serial entrepreneur, adding a new twist to the American meal was a mission that he would not give up on. The result was a popular seasoning product that has given Joel Friant yet another success to his storied career.
So who exactly is Joel Friant? Mr. Friant is one of the hardest working entrepreneurs in America. He got his start in the real estate business. The young go-getter would purchase foreclosed homes. Then he would put some sweat equity into the properties by renovating everything from the kitchen cabinets to the hardwood floors. Then Mr. Friant would put the house back on the market and sell for a profit. Over the course of several years, Mr. Friant would repeat the process over and over again until he made his first fortune.
After making a name for himself in real estate, Mr. Friant decided to turn some of his other passions into yet another business. This time, Mr. Friant turned his attention to Thai Food. The serial entrepreneur opened the very first chain of Thai fast food restaurants into the nation. Dubbing himself the “Thai Guy,” Mr. Friant would introduce the spicy and tasty Asian cuisine to millions of people across the United States.
After going two for two in the business world, Joel Friant decided to go for the triple crown. This time the business builder decided to turn his favorite seasoning into the next great supermarket product. Thus the Original Habenero Shaker was born.
Mr. Friant saw an opportunity as the world of hot sauce started to take off in the 1980s and 1990s. Seeing a chance to add his own spicy condiment to America’s tables, Mr. Friant gave birth to the Original Habanero Shaker. Over the course of the last decade, Mr. Friant has sold his shaker to a number of supermarkets as well as sold the popular seasoning online.
Taking his prior knowledge of the business world into the world of seasonings, Mr. Friant has made the Original Habenero Shaker a success. The serial entrepreneur has shown that hard work and creativity will pay off in any business. As Joel Friant enters his next decade in business, he will surely have more great business enterprises in store for the American business landscape.