It can be hard to purchase clothing online. That’s because you’re unsure of how things fit since sizes are never universal when it comes to clothing companies. A size extra-small in one company can be a medium in another. That’s why buying clothes online worries a lot of people. They also are unsure of the quality, how much stretch something has, and more. Athletic-wear company Fabletics is trying to make it easier on everyone when it comes to trying out and purchasing their products.
Fabletics is a company that for the longest time was based entirely online. People would browse the website and decide what clothes they wanted to purchase. Fabletics had quite the selection too! They carry shirts, yoga pants, sports bras, and more. They have clothes to hit the gym in, run errands in, or take a class such as yoga in. There’s a style for everyone and for every different athletic activity. Fabletics is also very accommodating when it comes to sizes. They sell XXS all the way up to 3X. Their brand is very body-positive.
Fabletics also encourages consumers to take a Lifestyle Quiz so that they can be paired with clothes that best suits their body type and their needs! Someone who is running marathons will need more coverage than someone heading to yoga. Therefore the quiz determines what outfits are the best suited for someone. Fabletics is helping out, even more, to make sure people get the right size. They now have physical locations where people can essentially “try before they buy.” Consumers can stop in the shop, see how things fit, and then sign up for Fabletics subscription-based model which ensures they get the latest styles at discounted prices!
According to Forbes, Fabletics is taking on other retail giants who have been known for their workout clothes. That’s because Fabletics has new and trendy styles, deep discounts, and a positive social media presence.
The addition of brick and mortar stores is truly helping Fabletics to grow their brand. Kate Hudson is the other driving force behind that. She’s been an integral part of the company ever since she was brought aboard. Kate Hudson has a very positive social media presence and is always touting the brand! She can be seen wearing the latest Fabletics styles and they always look good on her. Hudson had quite the following from when she was an actress starring in films such as Almost Famous. Her bubbly personality made it easy for fans to latch onto her. According to Forbes, Kate and her team have grown their startup into a $250 million company.