The entertainment industry is a lot more than shows. The entertainment is one of the methods that businesses use to make money. With advertising, there are tons of videos filmed with the purpose of bringing people to the company. One could say that advertising can be seen as an art. After all, there are a lot of images that go into the type of advertising that is seen on TV and internet. These images and videos have been carefully produced in a similar way that music videos and movies are produced. As a matter of fact some creators of commercials go on to become film directors or producers.
According to Blogwebpedia, the use of imagery and even themes can make an advertising campaign stand out. Lori Senecal is someone who is aware of all of the benefits advertising can provide for people who put a lot of thought and care into their campaigns. The benefits of advertising can go far beyond making the business money. After all, in order to achieve that, companies have to make sure that they are presenting their ads in an ethical manner, especially over the internet on social media. It is very easy to annoy the users and turn them off from the company. Check out Adweek for more info.
Lori Senecal has plenty of tips for people who are hoping to market and advertise their business online with the use of social media and Google. Among the suggestions that Lori has is to use humor. This is one of the best ways to capture the attention of the audience. When humor is used right, then it will get and retain the attention of the customer. Humor done wrong is of course going to annoy and even turn off the customer. This is one of the reasons that companies like Geico have the advertising campaigns they do.
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