Doe Deere is one of the most interesting people to explore a leadership role in cosmetics. She has clearly defined herself as someone that really appreciates her customers. With cruelty free products that are of high-quality Doe Deere has made a name for herself. She stands out in a way that is much different from so many other companies that are all grouped into the same category. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready-day/
What Doe Deere has done is make it much easier to become connected to a brand of cosmetics that is completely different from anything else that is out there.
Lime Crime and the Unicorn makeup that has been created by Doe Deere paint a completely different picture of a new rise in cosmetics where the colors are bold and the number of shades are various. In many years before Doe Deere expanded her line of cosmetics many consumers were connected to bland makeup colors. There was no real excitement when it came to the different type of shades that Doe Deer has brought to light. This may be one of the real reasons that people praise what she is doing as she promotes her brand through social media.
Doe Deere has definitely made it easier for her fans to access her brand. She stays connected with them through social media, and this may be the best way that she keeps her fan base strong. It is rare to hear of someone that is in a CEO position that is actually trying to keep in touch with their customer base through Twitter or Instagram. There are people in CEO positions at bigger companies like CoverGirl that are controlling everything from behind the scenes. They do not interact with customers. They do not have any connection to promoting new shades of lipstick that are channeled through the companies they lead.
Doe Deere, however, has done so many things differently. She has taken a lot of interest in actually staying connected with her customers because she knows that this is the way to keep people interested in her next move. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
When fans of Lime Crime heard about the upcoming hair dye products that Doe Deere was trying to launch they did not hear about this through any television or print ad. Instead, they learned about this directly from Doe Deere through social media. This is how she markets her brand and keeps her loyal customers informed.