Doe Deere is one of the most prolific female entrepreneurs today. She went from being an immigrant from Russia to a trendy and determined New Yorker. She loved to design clothing that was bright and bold. In order to complete the look, she required bright and bold makeup to match. She was having a hard time finding makeup that would do the job. She realized that there was a need for quality makeup products so she began making her own cosmetics. She needed a name for her Ebay account where she was selling her own handmade products. She used her favorite color as a springboard for the Lime Crime name. In 2008 her company was officially launched as an e-commerce site.
She was determined to expand her brand and her customers responded in a big way. People everywhere began to buy the Lime Crime cosmetics and suddenly she had a successful business on hand. To this day she is still completely hands-on with every aspect of the business from concept to creation. She is even very involved with all of the executives and scientists. In fact, she insists on being the first person to test the products before they are released. Lime Crime is cruelty-free and is dermatologist tested. They are committed to creating animal-friendly products that are also safe for the customers.
She also believes in taking a fresh approach to marketing online. For instance, they use swatches that are actual lips that are covered with the lip color that the customer is looking for information about.
She always tells people to follow their dreams and continue to work hard and incredible things can happen. She is a firm believer in dreams coming true and encourages others to keep trying to make things happen for themselves. Doe Deere is proud of her company’s success and is always looking to mentor future female entrepreneurs.